I am a product and service designer with a strong focus on the strategic aspects of new product development. I have a special interest in the social impact that products and services can have, as well as the potential contribution of design towards achieving solutions for the collective, for society.

Society-centred, rather than human-centred.

I am a design strategist. Strategic design is the starting point of every product development process. It is the search for new market opportunities and requires the designer to immerse into often unknown contexts. I strongly believe products or services with the most impact originate from a pressing need or wish. It is the job of a strategic designer to uncover that need.